Spain Savvy is a full-service, boutique destination expert working closely with clients to design custom travel itineraries in Spain, Portugal and Morocco. Founder Sarah Gemba, along with her staff and trusted local partners, share the goal of bringing the most authentic experiences to clients and making the entire travel process absolutely seamless. Curated itineraries include lodging recommendations, personal suggestions for eating out, and exclusive excursions to off-the-beaten-path spots that will highlight the cultural essence of the places visited. Spain Savvy packages everything in an innovative app so that all logistical information, including quick access to in-country staff, is at clients’ fingertips.
At just 10 years old, Spain Savvy founder Sarah Gemba boarded a plane from hometown Boston for Guadalajara, Mexico to visit a school friend and began a lifelong love affair with the Spanish language, the Hispanic culture, and all things travel.
Through her alma mater Connecticut College, Sarah was able to spend two semesters studying abroad in Spain with the idea of perfecting her Spanish—and learning flamenco.
Since 2004, when she relocated permanently to Seville, she has been sharing her personal discoveries with travelers of all ages and backgrounds. Before launching Spain Savvy in 2017, Sarah worked for over a decade for a boutique study abroad company leading the cultural travel department, in between stints at local travel agencies. She counts among her previous and current clients many prestigious educational institutions such as Road Scholar, Union College, Princeton University, the Culinary Institute of America, as well as countless families and other private groups who have entrusted her with their travels and experiences.
Today, she brings to Spain Savvy her strong work ethic, high attention to detail, and a true passion for travel planning.
Sarah spends her free time enjoying the outdoors and traveling the world with her Spanish husband and three children. She is an amateur foodie and loves to keep up with the restaurant scene in Seville, as well as cooking traditional meals for her family at home.