Founded by the Italian Destination Marketing and Tourism Consultant Roberta GiovanniMED FOOD LAB creates and manages authentic, motivational programs offering exclusive experiences within the splendid Ligurian territory.

Our knowledge of the destination, proven experience in the luxury tourism sector, invaluable collaborations and key contacts throughout the region enable us to create customised and unique programs to accompany you while you discover our world.

Exceptional guides introduce guests to the authentic Mediterranean Culture, the foundation of our own contemporary culture.  We take our lead from regional cooking and gastronomy:  On Mediterranean shores, how we eat, though changing with the times, is synonymous with joy, personal encounters, participation and, above all, wellness.

We set out to explore sites that are mostly unknown, following itineraries that focus on a special corner of the Mediterranean—Liguria.  We approach the territory as travelers rather than as tourists, discovering the history, traditions, and lifestyle of the region, all in the search of the excellence that is our proud heritage.

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